Our Story

Maxima Equestrian is a family business based in East Sussex founded by Haylie Rudgley in 2008, along with her husband Jamie.  Initially they specialised in colourful horse/pony rugs and accessories but then in 2019 they introduced equine pick ‘n’ mix natural horse treats (Maxima Mix ‘n’ Munch) to the UK, to sell alongside their rug range.

Maxima Mix ‘n’ Munch has been an outstanding success, with the treats being sold on their tradestand at major equestrian events, such as Badminton, Horse of the Year Show, LIHS etc., as well as in pick 'n' mix bars in a large number of equestrian retail stores.  Now customers also have the option of buying the treats online direct from Maxima themselves.  Now Haylie and Jamie's son Max has also joined the Maxima team and all three of them are often found working on their stand at major horse shows.

In 2021, they won the Silver Award for Innovation at BETA for the Maxima Mix ‘n’ Munch Retail Pick 'n' Mix Bar followed by winning the New Product Award (General) at BETA 2022 for the Maxima Mix ‘n’ Munch Advent Calendar and then Highly Commended (General & Gift) for the Christmas Treat Cracker at BETA 2023.